Mobly is a Brazilian e-commerce platform specializing in home furnishings, garden, and leisure equipment, as well as electrical items. The objective of this pitch was to elevate Mobly beyond a typical e-commerce site and position it as a source of decoration and inspirational tool.
Team:
Rafael Cordeiro, Phil Hodge, Amit Garg, Morgan Pendergrass, Kaylee Zentai, Shayna Stewart, Melati Belot, Joe Johnston
Role:
Associate Creative Director / Designer
Agency:
YMLWork / Mobly
Most consumers find it hard to discover their own style and to
express it in their decoration. We saw two customer mindsets
when shopping for furniture: Dreaming (Shopping for a project)
and Mission (Shopping for an immediate need).
A dynamic design for each shopping intent.
Looking for ideas.
Based on the search terms used, we dynamically serve up a PDP page that focuses on inspiration first with product specs lower in the hierarchy.
Looking for the table.
For those looking to buy a specific item, we level up the product specs then follow with more inspiration lower on the PDP page.
Inspiring both mindsets across the entire
customer journey